Our Story
A journey of reinvention, passion, and culinary excellence
A Brief History in Time
Salumeria is the brainchild of Jean Kuilboer and his Sons; Pablo & Max Kuilboer.
Life began for the brothers and father in wholesale. Importation of FMCG's (basically a fancy word for detergents, shampoos and other non perishable items generally found in supermarkets)
This importation and wholesale business strived for a good time. However the industry changed and with it so did we. (Re-inventing seems to be our middle name) 😂😂
From Importation and wholesale business we moved to developing a B2C platform. (fancy word for selling to consumers instead of supermarkets).
Our Journey
From wholesale trading to culinary excellence
Wholesale & Trading Roots
Jean Kuilboer and sons Pablo & Max began their journey in wholesale importation of FMCG products.
Digital Innovation
Pivoted to B2C with Malta's first online supermarket - Malta Warehouse with mobile shopping app.
Salumeria Born
Shop-within-a-shop concept launched inside Malta Warehouse, focusing on charcuterie and artisanal foods.
Valletta Opening
Opened establishment in the heart of Valletta, steps away from family heritage.
Covid Challenge
Valletta operations impacted by Covid-19 regulations and government shutdowns.
Salumeria Gardens
Reinvented once again with beautiful garden setting, combining indoor-outdoor dining experience.
Malta's First Online Supermarket
We opened Malta's first online supermarket with its very own mobile shopping App: Malta Warehouse
With this came the idea to open a brick and mortar shop, not just online and with it Salumeria began.
Valletta Chapter
Opening an establishment in the heart of the capital city Valletta. A stone's throw away from their mothers birth home, thus full circle.
Opening the shutters for the first time in November 2018.
Enter Salumeria Gardens
Covid happened and ensnared our little bar in Valletta. Regulations made it not feasible for us to operate plus the government had shut down bars indefinitely.
Luckily we had just started working on the gardens during the shutdown period... But that's when the real adventure began.
Our Values
Passion
For food, for family, for creating memorable experiences
Innovation
Always evolving, always improving, never standing still
Family
Built by family, extended to every guest who walks through our doors